**Agenda of the Armenian work phase of the LISS24 Project

Day 3: “Sales Laboratories” in Universities and Inter-University B2B Competition

The third day of the event was hosted by the Armenian National Agrarian University.

The discussions focused on the technical aspects of establishing “Sales Laboratories” at the participating universities of the LISS24 project:

• The location, acquisition of equipment and software packages,

• Features of implementation and integration of the laboratories into the academic process,

• Involvement of specialists from the hardware and software provider company during the operation phase.

Ruben Aghgashyan, NPUA coordinator of LISS24, reported that although the official deadline for the lab setup is November 2025, Polytechnic University is ready to launch this innovative lab as early as this September.

The laboratory is essentially an "Emotion Measurement Tool." The equipment records changes in key emotional parameters of negotiators, such as anger, contempt, disgust, fear, joy, sadness, surprise, and engagement. Special AI models analyze these and offer suggestions for improving the likelihood of success.

Gor Martirosyan, Head of Work Package 3 of LISS24 at NPUA:

“The launch of the B2B Sales Laboratory will contribute to the improvement of our university students' soft skills and significantly enhance their business communication and interaction capabilities. The two competitions held during these days were pilot in nature. The laboratory will help ensure more professional preparation of both lecturers and students for future competitions.”

The second of the two competitions focused on B2B sales. It featured three students each from NPUA and NUACA, who, under the roleplay scenario, acted as sales professionals for EDUX, trying to pitch the company’s multi-field training products to Inecobank CJSC. The jury included representatives from both companies.

Mariam Ghandilyan from Polytechnic University secured second place, while students from NUACA took the first and third spots. Notably, however, only one student- Arina Manukyan from Polytechnic, who didn’t place among the winners- received a concrete internship offer from specialists at Inecobank CJSC.