We are three weeks into our LISS24 Innovative Business Idea Generation course, that covers essential topics in business idea generation techniques and business models with a blend of theoretical frameworks and practical exercises. Led by Lida Aghajanyan, Associate Professor at the NPUA Technological Management Chair, and Gor Martirosyan, Chief of the NPUA Career Center, participants have been actively engaged in the course, gaining valuable insights into:

✅ Case studies of successful innovative businesses ✅ Market research & identifying customer needs ✅ Creative idea generation techniques like Brainstorming & Design Thinking ✅ Business model development & value proposition refinement ✅ Pitching skills & competition preparation

💡 Through interactive discussions, case studies, and group projects, students are shaping innovative ideas and preparing for the "Innovative Business Idea" Competition.

📚 What’s next? In the upcoming sessions, we will host expert guest lectures and industrial gurus, bringing real-world experience to our participants and further enriching their learning journey.

Stay tuned for more exciting updates! 🚀✨

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