The professional foundational knowledge and experience gained by the NPUA team during the exercises in Turku were effectively applied during the second working phase of the visit, which took place from May 21 to 23 in Helsinki, where the finals of the "European Sales Competition 2024" were held at Haaga-Helia University of Applied Sciences. Such competitions are designed to promote and encourage students from European universities to develop and enhance their skills in conducting B2B negotiations and successfully selling their "intellectual products" in fields such as business, business management, innovation, and entrepreneurship. The participation of the NPUA team members in this three-day event was not merely for familiarization. Lida Aghajanyan and Gor Martirosyan gained practical experience in applying the foundational knowledge acquired in Turku by actively serving on the international judging panel of the competition.