On March 31, 2025, within the framework of the Erasmus+ LISS24 project, the “B2B Sales” course was launched at the National University of Architecture and Construction of Armenia. The duration of the course is 3 weeks. It will be concluded with an in-house competition. The lectures are leaded by members of the NUACA team of the Erasmus+ LISS24 project, as well as by specialists with experience in B2B sales. The courses are conducted with an interactive approach, which ensures the active involvement of the participants. Through practical exercises, role-playing games, and solving analytical problems, participants acquire knowledge and skills in the field of B2B sales.