The first working phase, which took place on May 20 and 21, was held at the project coordinator Turku University of Applied Sciences (TUAS), where our Finnish partners conducted quite interesting from both content and methodological perspectives exercises on the topic of "B2B Sales Management" for the NPUA and the NPUA neighboring other Armenian two (NUACA and ANAU) and Georgian three (GTU, RSU and ATSU) partner universities’ team members.
Additionally, crucial and productive discussions took place regarding the project with representatives from the Dutch company "iMotion," the sole supplier of equipment for the B2B Sales Labs and biometric data processing software for the partner universities. As a result, essential collaborative ties were established, and specific agreements were reached concerning the technical outfitting of the B2B Sales Labs